OnStar Pride 2022
As a member of the LGBTQIA+ community being able to work on projects that directly empower my community so fulfilling. Working on OnStar’s pride month campaign gave me the power to push messaging past June and remind our Allies how to elevate queer voices. And others agree this campaign was a category winner at the ANA Multicultural Awards.
#LoveProudly
OnStar wanted to support members of the LGBTQIA+ community and my team came up with the idea of highlighting stories of Advisors and OnStar employees in a unique way. In a month where we focus on how and who we love I wanted to take a moment and highlight the journey of self-love.
Many members in our community go on this journey of self-love before they can live their authentic self. I conducted interviews with Advisors, and we worked with animator and illustrators apart of the queer community to bring their stories to life and show that acceptance creates a safer community for everyone.
This was a huge success, and the series continued after pride month with the hashtag #PrideAllYear to show that we support people feeling safe to be themselves every day of the year.
An award winning campaign for the community by the community.
